Christi Underwood

Branding On a Budget

Your business is a brand. Full stop. This can be a bit tricky for small business owners to understand because

This month The Clever Catalyst will be crossing into YEAR 5 of business. It feels like just last month I

The sun is shining, the flowers are blooming, and the birds are chirping. Which is super cool and all but

I am old enough to remember when blogs were more utilized as interesting teen-show plot devices meant to help propel

As a small business owner, you probably already understand the importance of having a strong online presence. Maybe you’ve even

Did you know that a staggering 3.8 billion people – yes, you heard it right, billion with a ‘B’ –

So, you’ve got a website. Congratulations! That’s a big deal! You’ve likely spent hours pouring over every little detail and

As a small business owner, you wear MANY hats – employee, content creator, visionary, strategist, marketer, and perhaps even the

It’s that time of year again. When the days get shorter, the air gets crisper, and we all find ourselves