Christi Underwood

Google My (small) Business

In our last Clever Chronicle, I eloquently laid out the basics of organic marketing. In this one I’m going to

Marketing is a minefield for industry terms. I literally work in the industry as a full-grown, real-life, UNironic #girlboss and

Marketing is one of those things that seem like a luxury and in some ways that’s true. You can run

A funny thing happens when you start paying attention to basic marketing and business advice, it starts to all sound

I work primarily with small businesses. This is no secret but this typically means if I’m talking to a prospect

It’s July and here at The Clever Catalyst that can mean only one thing – it’s our birthday! This year

Designing a small business website is a lot of work. We know because it’s kind of our full-time job! And

When Court Justice Potter Stewart (of my great state of Ohio) was asked to define pornography he struggled only notoriously

More emails? Ugh! Why would you bring more emails into the world? It’s madness….but in the best way possible! You

Ecommerce. What even is that? Why should you care? And even if you do care how do you even get