Christi Underwood
Founder, CEO, Ethical Marketing Director & Small Business Consultant
Christi is the visionary CEO of The Clever Catalyst and the high-IQ engine behind our entire marketing cooperative. In an industry currently drowning in "AI-everything," Christi is the human outlier: a brilliant, out-of-the-box problem solver who builds systems that actually work and marketing that stays ethical.
Scalable Mastery & Ethical Precision
In a world of generic AI noise, Christi is the human element that ensures integrity and results. She operates at a scale that would overwhelm most, yet she maintains a "final set of eyes" level of detail on every move we make.
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The Ad Strategist: She manages $30K+ in monthly ad spend, turning cold data into high-conversion growth.
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The Content Commander: She oversees the production and deployment of literally hundreds of social media posts every week.
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The Systems Architect: From HIPAA-compliant client care to full-scale business automation, she builds the infrastructure that allows our clients to scale without breaking.
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The Ethical Marketer: Christi is a fierce advocate for transparent, honest marketing, proving that you can dominate a market without losing your soul.
Despite this, she is still the single point of contact for every client, the final set of eyes on every deliverable, and the Reigning Heavyweight Champ Chaos Coordinator for this small business and her small family.
The Human Behind the Machine
Despite being the "Reigning Heavyweight Champ Chaos Coordinator" for her business and her homeschooling family, Christi remains grounded and refreshingly real. She is a tireless worker who finds her "flow state" in the complex and the creative alike.
But occasionally she does close the laptop, and when she does, you can usually find her occupying the unforgiving landscapes of borderline-too-hard-to-play video games like Elden Ring (which she's beaten twice by the way, because of course she did). Or trying to forget what technology even is by hiding in the garden, baking some bread, or catching up on her Batman Trades.
