Clever Social Media Advertising
Stop Running Ads. Start Building Campaigns.
With Real Assets, Real Copy, and Real Results.
Industry Flaw #1 Ai Slop: Your competitors are relying on cheap, generalized large language models to pump out ad copy and graphics a lot of times. This creates a wasteland of bland, forgettable text that might satisfy a bot, but it fails to connect with the human being on the other end of the screen. It’s low-effort, low-return mediocrity.
The Clever Catalyst Difference: Every single word we deploy is crafted manually by an expert copywriter. We dig into the emotional, financial, or practical pain points of your customer and write copy designed to stop the scroll, earn the click, and drive the conversion. This is the difference between noise and intentional creative.
Industry Flaw #2 Forgettable Content: Most agencies view creative assets as a checklist item. They will use the quickest, cheapest substitute—generic stock imagery, low-effort filler video, or simple template graphics—to launch the campaign faster. They don't demand quality because they lack the conviction that superior creative drives superior ROI.
In fact we know a marketing agency in McKinney, Texas that uses the same assets for all clients in the same industry. 
Like the exact same images on the same pages of their respective sites……and they charge about 3-4 times what we do.
The Clever Catalyst Difference: We keep it real. We audit your unique photography, compelling testimonial videos, and authentic brand identity. We build campaigns around your REAL assets because authenticity is the fastest route to trust, and trust is the fastest route to sales. And if we have to use stock (which we occasionally do with small businesses), we choose images that feel like YOUR brand.
Industry Flaw #3 Driving with No Hands: Automated bid-management and generalized rules are the industry’s secret weapon for minimizing their own effort. They let the algorithm run wild, treating your budget as a test case for machine learning instead of a precise investment. This type of advertising has a place, but it's not normally your first $1,000.
The Clever Catalyst Difference: We are the human element. We analyze data like surgeons, constantly adjusting bids, fine-tuning audiences, and manually calculating performance indicators. We ensure we are constantly turning the dials that matter for YOUR business—a level of calculated, hands-on oversight that automated systems simply cannot replicate.
And it shows!
The 0% Difference: Stop Paying Commission on Your Success.
In this industry, commission is king. Agencies charge a percentage of your ad spend, creating a fundamental conflict of interest: they are incentivized to push for higher spending, not higher profit. We believe that's ridiculous.
The Process & Cost of Social Media Advertising with The Clever Catalyst
You aren't paying for a "set-it-and-forget-it" retainer; you're investing in expert time and a disciplined, hands-on process. Every step below is executed manually, focused solely on optimizing your profit, not ours.
Our hourly social media advertising rate is $75/hour and our process looks like this:
Phase 1: We think.
Like all good things, this starts with a well-laid-out plan. This is where we translate your business goals into a concrete, conversion-focused strategy so we can move forward with a clear direction.
- Strategic Blueprint: We define the target audience, establish clear Conversion Goals, prep the landing pages, determine the optimal Call to Action (CTA), and allocate your budget for maximum testing efficiency.
- Asset Audit & Creative Brief: We review your existing creative assets (your REAL assets) and provide a precise brief for any new original copy or visuals needed. We won’t launch until we have the necessary conversion-ready components.
This phase typically takes less than an hour.
Phase 2: We get creative.
In this phase, we create all the creatives you will need to run a successful ad campaign and you get a chance to look it all over and provide any last-minute feedback.
- Original Copy Development: Our copywriter manually drafts every piece of ad text, ensuring it aligns with the target audience's pain points and your unique brand voice.
- Visual Asset Preparation: We take your high-quality REAL assets (photos, videos, graphics) and manually adapt them for every required placement—ensuring accurate sizing, cropping, and technical compliance (e.g., aspect ratios, text-to-image ratios) to avoid platform penalties and maximize impact.
- Full Ad Unit Review: We finalize the creative set (copy + visuals + CTA) and present the complete, cohesive ad unit for your approval. You retain full creative control before launch, ensuring every element is perfect.
This phase takes between 1-3 hours, depending on the number of platforms you’re advertising on and if we’re doing a/b testing, etc.
Phase 3: Calibration & Launch
This is the fun part, when we draft the ad - setting up all the components and parameters - and launch this sucker!
- Precision Launch: We manually calibrate the ad platform architecture, setting up the campaigns, ad sets, and ads to optimize for your specific conversion event.
- Immediate Oversight: Unlike agencies that wait weeks, we begin monitoring performance immediately. We are constantly watching the initial data to ensure the platform is understanding our objectives.
This phase typically takes less than an hour.
This puts the typical cost to create and launch a social media advertising campaign at between $150 & $250.
Phase 4: Hands-On Optimization
This is the core of our value—the consistent, calculated, human effort that drives down CPA and increases ROI.
- Manual Adjustments: We commit to watching and adjusting your running campaigns multiple times per week. We dedicate one hour of expert time per week, per ad (or ad set, depending on volume) for vigilant tuning—a level of hands-on monitoring no automated system can match.
- Weekly Accountability: You receive a detailed report every week summarizing performance and detailing exactly what adjustments we made and why—our process is fully transparent.
This costs 1 hour per week per ad.
But remember, your control is absolute
We operate on a pure hourly basis. There are absolutely no commissions, no retainers, and no percentage fees on your ad spend. Because we only charge for our time, you can ask us to go hands-off, pause, or pivot the strategy at any time. You are always in control of the investment.
Weekly maintenance will cost $75/week/ad and comes with weekly progress reports.
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